Affinion Group

The Affinion Group is a worldwide leader and marketer of membership based loyalty programs. Their product line also reaches to the insurance field, bundle enhancement, and loyalty applications. Direct marketing is defined through the Direct Marketing Association (“DMA”) since any direct communication for a consumer or business that was organized to generate a response like an order for goods or services.

All of the Appreciation partners are beneficiaries with Affinion group as they’re able to promote their brands and will be offering additional programs and solutions thus strengthening their relationships using customers and also generating incremental revenue.

as well as usage of various discounts and shop-at-home conveniences in the areas of retail merchandise, travel, automotive, and redesigning. The company also marketplaces accidental death and dismemberment insurance, and other insurance applications; and designs and provides bank checking account enhancement programs to financial institutions.

As of December 31, 2011, it had around 5, 570 marketing companions in financial services, retail store, travel, telecommunications, and software programs industries; approximately 71. 9 million subscribers and end-customers signed up for membership, and insurance and package programs; and around 127 million customers, that received credit or debit card enhancement services or faithfulness points-based management services.

Affinion Group can be an affinity marketing company with Stamford, Connecticut, and is currently composed of subsidiaries termed Trilegiant Corporation (TLG), Progeny Marketing and advertising Innovations, Affinion International, Affinion Faithfulness Group, Affinion Security Center. The company conducted business before 2005 under the names Benefit Consultants Inc., Cendant, CUC International, and Comp-U-Card. Affinion was formed in July 2005 and it is a privately held company controlled by private equity concern, Apollo Management LP. The business’s assets were acquired from the Cendant Corporation (which often changed its name to help Avis Budget Group within August 2006).

Affinion Group is an affinity marketer of account, insurance, package enhancement, together with loyalty programs. Direct marketing is defined through the Direct Marketing Association (“DMA”) since any direct communication to a consumer or business that was established to generate a response by means of an order for product or services. Affinity marketing can be a subset of the large direct marketing industry which involves marketing to the clients of institutions, such as financial service providers and retailers, using the brand name, customer contacts and billing vehicles of those institutions. Affinity partners benefit as they are able to promote their brands and will be offering additional programs and solutions thus strengthening their relationships using their customers and also delivering incremental revenue.


Affinion Group was founded in 1972 to produce Accidental Death and Dismemberment (AD&D) insurance coverage to credit unions. Since that time, it has become one of the world’s leading providers of insurance products and value-added programs.

Affinion focuses on what is most important to it’s clients: consistent, reliable company, an innovative product line and discount programs. It gives value-added insurance services such as AD&D insurance programs and Hospital Accident Protection (HAP) supplemental healthcare services.

Affinion Group is also a leader in ID theft protection and deterrence, protecting the personal information greater than 10 million consumers. Their service offers a range of prevention tools from day-to-day credit monitoring to safeguard of payment cards and personal checks.

Capturing sector share, cross-selling, acquiring new and enhancing existing members are major strategic imperatives with Affinion Group inside evolving financial services marketplace. It supports a comprehensive line of product or service that create an extra way of measuring financial security and assurance for the credit unions that serves.
Identity Theft Protection

Backed by more than 35 years of experience, IdentitySecure is a pre-eminent national identity theft protection item. It offers daily credit monitoring, identity fraud res support and identity fraud insurance.

Marketing can be provided without cost for a credit union. It comes with banners, buttons, posters, balloons and more that will help you promote the program.
AD&D Plan

The AD&D Plan was made in 1974 exclusively for credit unions. You will offer your members $1, 000 of 24-hour AD&D insurance without cost to them. Members can add insurance coverage from $10, 000 to help $300, 000 for as few as $1 a month per $10, 000 of increased protection. Premiums for included protection are automatically subtracted from share or discuss draft accounts via tape or ACH transmission provided quarterly by Affinion Set.
HAP program

The HAP Program pays cash benefits with the the member in the instance of hospitalization due to some sort of covered accident. Insurers may receive as much as $200 for each day they are hospitalized. Members may accept some sort of 60-day trial period at no cost before deciding to purchase the supplemental insurance.
Flex Reading

Affinion is proud to introduce Flex Checking, a powerful way to deliver a relevant retail strategy while checking and rewarding behaviors that drive sustainable profitability to your institution. Flex Checking drives successful behaviors while delivering value that your members expect and pays off for – resulting within deeper relationships, more non-interest income generation, and greater long time value. It also gives a soft-transition from free checking for a sustainable fee-based model.


As a global leader to learn than 35 years associated with experience, Affinion Group enhances the worth of its partners??? new member relationships by developing together with marketing loyalty solutions. Leverages its expertise in customer engagement, product development together with targeted marketing, Affinion provides programs in subscription-based way of living services, personal protection, insurance and other areas to help create increased customer loyalty and significant incremental revenue for more than 5, 500 marketing associates worldwide, including many with the largest and most reputed companies in financial solutions, retail, travel, and World wide web commerce. Based in Stamford, Conn., this company has approximately 4, 000 employees throughout north america and in 12 some other countries, primarily in European countries, and markets in 15 countries globally. Affinion holds the exclusive ISO 27001 certification for any highest information security tactics, is PCI compliant together with Cybertrust certified. For more information, visit www. affinion. com.

The Affinion family diligently serves credit unions while using the highest member service principles. Its comprehensive line involving diversified insurance products, this Member Protect Program, provides an extra measure of financial security and peace of mind for the nearly 10 thousand thousand credit union members the idea serves. It partners with 35 in the top 1, 000 credit unions and has now more than 35 years in the business.

Affinion is the globally leader in membership based mostly positive aspects for their lengthy checklist of clientele. Affinion Group