The Affinion Group is a worldwide leader and online marketer of membership based loyalty programs. Their product line also extends to the insurance field, bundle enhancement, and loyalty applications. Direct marketing is defined through the Direct Marketing Association (“DMA”) as any direct communication to your consumer or business that was established to generate a response by means of an order for product or services.
All of the Appreciation partners are beneficiaries involving Affinion group as they’re able to promote their brands and will be offering additional programs and solutions thus strengthening their relationships using their customers and also generating incremental revenue.
as well as usage of various discounts and shop-at-home conveniences in the areas of retail merchandise, travel, automotive, and home improvement. The company also marketplaces accidental death and dismemberment insurance, and other insurance programs; and designs and provides bank checking account enhancement programs to financial institutions.
As of December 31, 2011, it had approximately 5, 570 marketing partners in financial services, retail store, travel, telecommunications, and utility bills industries; approximately 71. 9 million subscribers and end-customers enrolled in membership, and insurance and package programs; and around 127 million customers, that received credit or debit card account enhancement services or faithfulness points-based management services.
Affinion Group can be an affinity marketing company within Stamford, Connecticut, and is currently composed of subsidiaries known as Trilegiant Corporation (TLG), Progeny Marketing and advertising Innovations, Affinion International, Affinion Faithfulness Group, Affinion Security Center. The company conducted business before 2005 under the names Benefit Consultants Inc., Cendant, CUC World, and Comp-U-Card. Affinion was formed in July 2005 and is a privately held company controlled by private collateral concern, Apollo Management LP. The business’s assets were acquired in the Cendant Corporation (which often changed its name to help Avis Budget Group in August 2006).
Affinion Group can be an affinity marketer of account, insurance, package enhancement, together with loyalty programs. Direct marketing is defined through the Direct Marketing Association (“DMA”) since any direct communication for a consumer or business that was established to generate a response in the form of an order for product or services. Affinity marketing can be a subset of the large direct marketing industry which involves marketing to the customers of institutions, such as financial service providers and retailers, using the well-known, customer contacts and billing vehicles these institutions. Affinity partners benefit as they will promote their brands while offering additional programs and solutions thus strengthening their relationships with their customers and also delivering incremental revenue.
Affinion Group was founded in 1972 to deliver Accidental Death and Dismemberment (AD&D) insurance coverage to credit unions. Since that time, it has become one of the world’s leading providers with insurance products and value-added programs.
Affinion focuses on precisely what is most important to it’s clients: consistent, reliable assistance, an innovative product sections and discount programs. It offers value-added insurance services such as AD&D insurance programs together with Hospital Accident Protection (HAP) supplemental health care services.
Affinion Group is also a leader in ID theft protection and deterrence, protecting the personal information of more than 10 million consumers. Their service offers a range of prevention tools from daily credit monitoring to safeguard of payment cards and personal checks.
Capturing sector share, cross-selling, acquiring new and keeping existing members are serious strategic imperatives with Affinion Group inside evolving financial services marketplace. It supports a comprehensive line of products and services that create an extra measure of financial security and assurance for the credit unions it serves.
Identity Theft Protection
Backed by more than 35 years of encounter, IdentitySecure is a pre-eminent domestic identity theft protection item. It offers daily consumer credit monitoring, identity fraud res support and identity fraud insurance.
Marketing can be provided without cost for a credit union. It comes with banners, buttons, posters, balloons and more to help you promote the program.
The AD&D Plan was made in 1974 exclusively with regard to credit unions. You will offer your members $1, 000 of 24-hour AD&D insurance without cost to them. Members can add coverage from $10, 000 to help $300, 000 for as few as $1 a month per $10, 000 of even more protection. Premiums for additional protection are automatically deducted from share or discuss draft accounts via tape or ACH transmission available quarterly by Affinion Set.
The HAP Program pays cash benefits with the the member in the instance of hospitalization due to a covered accident. Insurers may receive as much as $200 for each day they’re just hospitalized. Members may accept some sort of 60-day trial period at no cost before deciding to purchase the supplemental insurance.
Affinion is proud to help introduce Flex Checking, a very good way to deliver a relevant retail strategy while checking and rewarding behaviors that drive sustainable profitability for your institution. Flex Checking drives lucrative behaviors while delivering value that your members expect and pays off for – resulting within deeper relationships, more non-interest income generation, and greater life long value. It also gives a soft-transition from free checking to your sustainable fee-based model.
As a global leader to learn than 35 years of experience, Affinion Group enhances the value of its partners??? new member relationships by developing together with marketing loyalty solutions. Leveraging its expertise in site visitor engagement, product development together with targeted marketing, Affinion supplies programs in subscription-based lifestyle services, personal protection, insurance and other areas to help create increased customer loyalty and significant incremental revenue for a lot more than 5, 500 marketing associates worldwide, including many with the largest and most reputed companies in financial solutions, retail, travel, and World wide web commerce. Based in Stamford, Conn., the organization has approximately 4, 000 employees throughout north america and in 12 some other countries, primarily in Europe, and markets in 15 areas globally. Affinion holds the exclusive ISO 27001 certification for any highest information security tactics, is PCI compliant and Cybertrust certified. For more info ., visit www. affinion. com.
The Affinion family diligently serves credit unions with the highest member service standards. Its comprehensive line involving diversified insurance products, your Member Protect Program, provides an extra measure of financial security and peace of mind for the nearly 10 million credit union members that serves. It partners with 35 in the top 1, 000 credit unions and possesses more than 35 years in the flooring buisingess.